BLACKPINK AND STARBUCKS
Today we’re talking about a limited-edition collaboration between Starbucks and Worldstar Blackpink.
What do you think? Doesn’t it get your heart racing just thinking about it? But did you know that as soon as it was released, it was completely sold out of online retailers within half a day? In fact, it was reportedly an “open run” phenomenon, with lines forming before the stores even opened.
Starbucks’ limited edition BlackPink products include a rhinestone cold cup, water bottle, tumbler, ceramic mug, tote bag, keychain, and passport wallet, all designed with BlackPink’s signature colors of black and pink.
In particular, the limited-edition items were reportedly completely sold out in just 2 hours and 50 minutes on online shopping site G-market, creating a huge buzz among fans. The official Starbucks online store also sold out quickly, indicating the enthusiasm among fans.
However, a similar phenomenon occurred in brick-and-mortar stores, where, according to Starbucks Korea, about 90% of the stock was sold by 11 a.m. that day.
Fans and sellers were also posting on social media and secondary market platforms, showing how popular BLACKPINK is and how much interest there was in the collaboration.
Now, what if you missed out on this unique collaboration between Blackpink and Starbucks? Unfortunately, the merchandise went on sale simultaneously in nine Asian countries, including South Korea, and it’s already gone, but Starbucks is also selling Blackpink collaboration food, so why not take solace in that?
I think this phenomenon of fan enthusiasm shows how much K-POP is loved around the world, and I hope that such collaborations will continue in the future, giving fans a lot of fun. We’ll keep you updated with more news, and we’ll see you in the next post!